Pulschen, R.E. <br/><br/>
Effects of literacy, informal leadership and gatekeeping on diffusion of printed messages, A field experimenton persuasive mass communication strategies in rural Brazil [Comunicacao de massa; Lideranca] 

 - Wisconsin (USA):   1968.  
 - 197 p. 
<br/><br/> 14 ref.; Summary (Eng) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sociologia rural<br/>Educacao<br/>Comunidade rural