TY - BOOK AU - Pulschen,R.E. ED - University of Wisconsin (USA) TI - Effects of literacy, informal leadership and gatekeeping on diffusion of printed messages, A field experimenton persuasive mass communication strategies in rural Brazil [Comunicacao de massa; Lideranca] PY - 1968///. CY - Wisconsin (USA): KW - Sociologia rural KW - Educacao KW - Comunidade rural N1 - 14 ref.; Summary (Eng) ER -