TY - SER AU - Hersen,A. AU - Silva,J.C.G.L.da AU - Timofeiczyk Júnior,R. TI - A critical approach to the use of the BCG matrix: portfolio analysis de brazilian pulp marketed in the international market KW - INDÚSTRIA FLORESTAL KW - GESTÃO KW - CELULOSE KW - MERCADO NACIONAL KW - MERCADO MUNDIAL UR - https://www.scielo.br/j/rarv/a/XzJzNQchvxMkWdFsxxfqfMp/?format=pdf lang=en ER -